You begin with a text, you sculpt information, you chisel away what's not needed, you come to the point, make things clear, add value, you're a content person.
Chances are there wasn't collaboration, communication, and checkpoints, there wasn't a process agreed upon or specified with the granularity required.
Whenever draft copy comes up in a meeting confused questions about it ensue. Try telling a client to ignore draft copy however, and you're up to something.
For 1 Person
For 5 Persons
For 10 Persons
A client that's unhappy for a reason is a problem, a client that's unhappy though he or her can't quite put a finger on it is worse there wasn't collaboration.
Anyway, you still use Lorem Ipsum and rightly so, as it will always have a place in the web.
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